“Being able to list Rebelle within these times, has not been easy but it is a confirmation that our sustainable business model of extending the product lifecycle and thus reducing the environmental impact is of great interest to investors. This is also validated by us being the first “Green IPO” in the Nasdaq global system. Today marks an important step for us and Rebelle’s future growth strategy,” said Cécile Wickmann, founder and CCO of Rebelle. 

“Through the IPO, Rebelle takes a new and important step in its international growth journey. We appreciate the strong confidence shown by our existing and reputed new shareholders, board members and senior executives. The IPO creates new attractive opportunities to execute on Rebelle’s growth strategy and thereby accelerate future growth,” said Hans-Christian Semmler, Chairman of Rebelle.

Press release

About Rebelle 

Rebelle operates the European online marketplace for selling and buying luxury second hand fashion items and accessories. Rebelle takes control of the entire sales process, thereby physically verifying the authenticity and quality of products sold to consumers and assuming all payment processes and the shipments to buyers. Based on this capital-light “managed marketplace” model, Rebelle aims to deliver a superior selling and buying experience to its customers. Rebelle is offering products from the world’s most sought after fashion brands, such as Louis Vuitton, Chanel, Gucci, Hermès and Prada while increasing customers awareness of sustainability and circularity within the fashion industry. Rebelle offers more than 200,000 products to, and listed by, customers throughout Europe with focus on the EU.

The case 

  • The first Green IPO in the Nasdaq system globally and the first IPO of a German company exclusively listed on Nasdaq in Sweden. 
  • Rebelle is a European category leader for luxury second hand fashion with a strong focus on extending the lifetime of products, reducing waste in the industry and promoting a circular economy.  
  • Rebelle’s strategy with a managed marketplace enables a scalable and capital-light marketplace business model with few returns or Company owned inventory and approximately 30 percent on average gross commission rate.
  • Rebelle aims to capitalize on the long-term growth of the European market for luxury second-hand fashion and accelerate the growth via acquisitions. 
  • Capital-light business model enabling low CAPEX and net working capital.

Rebelle website





SEK 200 Million

February 2022

Sole Global Coordinator and Sole Bookrunner